Communications and Marketing Navigation
Branding Resources
The goal of unified branding is to represent College of the Redwoods through a consistent public image. A unified brand significantly enhances the impact of our campus marketing efforts, conveying a professional and positive image to our District’s communities. A unified brand represents our institution more effectively when competing for new students, faculty and funding resources.
Branding Guide
The College of the Redwoods Branding Standards Manual is the official resource for ensuring a consistent and cohesive brand identity across all communications. It provides clear guidelines on the use of logos, colors, typography, email signatures, social media, and promotional materials to help departments, offices, and programs present a unified and professional image to students, partners, and the community.
Templates
Letterhead - Microsoft Word Templates
Logos
Primary Logo
The CR wordmark is the primary logo and should be used whenever possible. It is one complete digital artwork file. This customized logo is NOT a font and should NOT be recreated using standard fonts.
The wordmark should NOT be inserted into text. When the school name appears in copy, it should be spelled out as “College of the Redwoods”. The use of “CR” can appear in subsequent references.
Monogram
The CR monogram is a shortened version of the primary wordmark.
It is more quickly interpreted and fits better for certain applications, such as promotional items.
The CR monogram is redundant when displayed on the same page with the primary wordmark. However, when using the monogram, please be sure to locate the complete school name somewhere on the same page, document or other application. The monogram is an approved institutional logo of the school and the pages that follow outline specifications and correct use.
Email Signature Logo
Including images in email signatures, such as logos, is optional and generally not recommended. If you choose to include CR's logo, use only the file linked here. Do not resize, skew, or stretch the logo within Outlook under any circumstances. For an email signature using your department/office's logo, submit a ticket to the Marketing & Communications Department to request the appropriate file
If you have any additional questions or requests, please feel free to contact Communications & Marketing at CR-Communications@Redwoods.edu or (707) 476-4470.